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The Lodge Park ushers in the Wellcare era in the Alps
From skincare to wellcare, Pure Altitude unveils its first Alpine Longevity Spa at Lodge Park Megève, redefining beauty beyond the promise of flawless skin and toward the holistic optimisation of body and mind.
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From Alpine skincare to a Longevity Spa in Megève
Born in Megève in 1989, Pure Altitude helped pioneer Alpine wellness with La Ferme de Beauté, one of the first mountain spas dedicated to regeneration through potent active ingredients derived from Alpine plants. With the Longevity Spa at Lodge Park Megève, the brand extends this heritage into a distinctly wellcare vision: turning the mountains into a true longevity laboratory, where skincare meets the science of the body, recovery, and performance. Set in the heart of Megève, just steps from the ski lifts and the village’s most desirable addresses, Lodge Park reopens in an ultra confidential format with 28 rooms and suites designed like private residences. Terraces with Nordic baths, patinated leathers, marble finishes and Ralph Lauren fabrics create an intimate cocoon where skiing, festive evenings and recovery protocols flow seamlessly, all while preserving the hotel’s signature Alpine club spirit.
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When beauty meets biohacking
At the core of this transformation, the first Pure Altitude Longevity Spa in Megève embraces the momentum of biohacking, a fast growing movement placing longevity, vitality and wellbeing optimisation at the centre of modern lifestyles. Whole body cryotherapy, a hyperbaric chamber, cryolipolysis, LED photobiomodulation, electrostimulation, neuro regulation, pressotherapy and a Kneipp hydrotherapy circuit align with Pure Altitude signature treatments and naturopathy consultations to deliver complete protocols for regeneration, recovery and better aging.
From spa to wellcare: a new Alpine art of living
Here, the spa is not solely about relaxation. It becomes a hub for performance, sleep, energy and body contouring, with targeted programmes such as Jet Lag Recovery, Starter Pack Ski, Post Ski Recovery, Sleep Well in Megève, Alpine Shape and Deep Well Being, each designed as a structured pathway to feeling better, longer. Between ski runs or after dinner at Beef Lodge, guests move from cryotherapy to flotation therapy, red light sessions and sensorial treatment rituals, returning to daily life stronger, more aligned, and more sustainably energised.
Beauty room service
Selected Lodge Park suites extend the wellcare experience into complete privacy, with terraces featuring private Nordic baths and a Beauty Room Service that turns the room into a high performance spa. LED masks, tailored regeneration programmes, Pure Altitude treatments and an interactive fitness totem for guided yoga or Pilates create a new kind of hospitality gesture: truly personalised wellbeing, without ever leaving the suite.
A manifesto for regenerative mountains
In partnership with the scientific expertise of The Recode Club, Pure Altitude positions Lodge Park as a laboratory for regenerative mountains: a place where neuroscience, cutting edge technology, Alpine plant actives and a wild chic aesthetic reinvent the idea of a wellness retreat in Megève. For a new generation of travellers drawn to skiing, beautiful objects, performance and whole body wellbeing, this address marks a shift from a simple spa interlude to a fully integrated wellcare experience, designed to last far beyond the stay.
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